The Flight Plan offers thoughtful guidance for leaders, entrepreneurs, and marketers navigating modern web design, SEO, accessibility, and usability. Each article is crafted to help you better understand how your website performs, and how to make meaningful improvements that support long-term growth.
AI can generate your website code in minutes. Hosting it, securing it, and keeping it running is a different conversation.
Accessibility deadlines are approaching for schools this April. The good news is that meaningful progress doesn’t require panic, just steady, thoughtful maintenance.
Yes, I really am a pilot. Since we’re doing Fun Flying Fact Friday, it’s probably time I properly introduce myself.
Websites are never truly finished. They’re always evolving, which makes ongoing care more effective than one-off maintenance projects.
Crashes get the headlines, but safety in aviation looks very different depending on who’s flying. Commercial and general aviation manage risk in very different ways.
Most websites don’t just lose visitors because something is broken. They lose them because nothing ever looks different. A stale site quietly teaches people not to check it again.
In aviation, the goal isn’t to hope nothing breaks, it’s to make sure nothing breaking becomes a problem you can't walk away from.
Your website might look fine today, but the web around it is constantly changing. Browsers update, devices evolve, and standards shift, whether your site does or not.
You don’t decide one day to become a pilot and make it happen. Anything worth doing rewards consistency far more than motivation.
“Set it and forget it” works for a while. But even simple websites change over time. A little attention now and then keeps a DIY site clear, accessible, and easy to rely on.
I came to Rudder Digital looking for a website that looked sharp, professional, and truly represented my business. From the start, communication with Neill was fast and clear. He quickly turned around a site that captured exactly what I had in mind, even better than I expected. Neill listened to my goals and turned them into a reality. Investing in your digital presence is worth every penny when you work with someone who gets it and delivers.
Neill took our confusing, broken website and turned it into something clean, user-friendly, and marketable. He didn’t just fix our problems, he gave us a roadmap for the future! Working with him was one of the best decisions we’ve made for our organization.
Neill’s expertise made a huge difference for us. He not only brought our vision for the site to life, but also incorporated SEO best practices, helping to strengthen our digital presence. Throughout the project, Neill was extremely responsive, communicated clearly, and offered best-in-class ideas that really elevated the final product.
I've worked in and around the digital space for over a decade, but when it comes to creating and maintaining my own site, I'm not great at it. I needed something flexible, easy to maintain, and well-designed so that I could focus on other aspects of my business. Neill is second-to-none in his ability to create beautiful, functional and performing websites. And his customer service and easy-going manner make each interaction enjoyable.
On our first consultation with Neill we knew we were in the right hands. His attention to detail is spot on. He made our new site very informative and easy to navigate. In less than 24 hrs of our new site going live we had clients emailing us to book our services. Rudder Digital brought our business to life on the web!